Guava Season Is Underway—Now Is the Time to Plan
Pink guava season is underway in Brazil, bringing strong availability and consistent quality as we move into the early part of the production cycle.
For product developers, procurement teams, and innovation groups, this timing matters. The start of the season aligns with a key window to evaluate ingredients, align on pricing, and plan for upcoming product launches across both food and beverage applications.
Why Timing Matters More Than You Think
Brazilian pink guava season typically runs from April through October, with contracting and volume commitments taking place between March and May.
This early-season window is critical for teams looking to incorporate guava into new or existing products. Engaging during this time allows for:
alignment on supply and pricing
securing volume for upcoming production
advancing formulation and commercialization timelines
For products launching in the next 6–12 months, this is a key planning period.
What Sets Pink Guava Apart
Pink guava delivers a distinctive tropical profile with a balance of sweetness and acidity, making it highly versatile across both food and beverage applications.
It offers:
vibrant pink color
strong aromatic top notes
a flavor profile that can stand on its own or complement other tropical ingredients
Guava is often used to bridge familiar and emerging flavors, helping create products that feel both approachable and differentiated.
Puree or Concentrate? Choosing the Right Format
Pink guava is available in both puree and concentrate formats, each offering different advantages depending on the application.
Puree
Provides natural body and mouthfeel, making it well suited for smoothies, juice blends, sauces, and dairy applications where full-fruit character is important.
Concentrate
Delivers high-impact flavor with greater formulation flexibility. It allows for precise control of sweetness, acidity, and brix, while supporting cost-in-use optimization and improved handling due to lower water activity.
Selecting the right format depends on formulation goals, processing requirements, and cost targets.
Where Pink Guava Shows Up
Pink guava continues to gain traction across a wide range of applications:
Beverage:
tropical juice blends (POG, guava citrus)
functional and hydration beverages
sparkling refreshers
smoothies and frozen beverages
Food:
sauces, glazes, and dessert inclusions
yogurt and dairy applications
bakery fillings and confectionery
frozen desserts such as sorbets and ice cream
Its versatility allows it to perform across both established categories and emerging product concepts.
What Supply Looks Like Right Now
We are currently seeing strong availability of pink guava from Brazil as the season begins, with consistent quality across both puree and concentrate formats.
This early-season window provides an opportunity to evaluate the ingredient, align on pricing, and secure supply for upcoming production cycles.
Now Is the Time to Start Planning
If pink guava is part of your upcoming product development pipeline, now is the time to start planning.
Request samples or connect with our team to learn more about current availability.