100% Juice Trends: Lower Sugar, Blends & Coconut Water Innovation
100% Juice Is Evolving — See What’s Driving Today’s Innovation
Consumer expectations around juice are changing. While concerns around sugar and calories have challenged the category, 100% juice continues to evolve through smarter formulation strategies, blended fruit systems, and the use of naturally lower-sugar ingredients.
Rather than disappearing, 100% juice is being reformulated to better align with today’s demand for clean labels, refreshing flavor profiles, and more balanced nutritional positioning.
To better understand where the category is headed, iTi Tropicals put together a new 100% Juice Trend Report highlighting how brands are innovating within 100% juice regulations.
Key trends shaping the category include:
🍌 Blended fruit juices that deliver layered flavor and balanced sweetness
🥥 Coconut water integration to naturally reduce sugar and calories while maintaining a 100% juice claim
🍍 Growing use of tropical and superfruit ingredients to drive flavor differentiation
🥭 Formulation strategies focused on cost-in-use and flexibility as brands navigate ongoing cost pressures
These approaches are helping brands create lighter, more refreshing juice concepts that fit into everyday consumption occasions — not just special treats.
Download the 100% Juice Trend Report
Our full report takes a deeper look at market growth, formulation strategies, and ingredient trends shaping new juice launches — with actionable insights for beverage developers and product teams.
If you’re exploring new juice concepts or looking to optimize existing formulas, our technical and applications teams are always here to help.